Like guides who use their deep knowledge of the wilderness to deliver success, our content marketing team crafts data-driven strategies to lead outdoor brands to new heights. As storytellers, we find the best channels, optimize resources, and create messages that resonate. These are the campfire stories people will remember.
Capabilities that deliver results
Data-Driven Decisions
Numbers drive business success, and Untamed understands the difference between meaningful numbers and vanity metrics and offers a toolbox full of content solutions to exceed goals.
High-Quality Content
By fully understanding your audience, the category, your competition and your brand, the team at Untamed has a deeper understanding of who you are marketing to, what keywords they use when searching, where they spend their time on social media, how they like to shop and what messages actually resonate with them. The result is focused and effective content that drives results.
Consistency
Our Untamed team creates alignment across channels so that your messaging is consistent regardless of the channel.
Efficiencies: Cross-Channel Content
We at Untamed aim to work smarter, not harder. Effective content strategy creates efficiencies by helping to develop content that will be effective across multiple channels. We see the entire picture before diving in and get the most bang for your buck by developing cross-channel content.
Cost Management
With a clear content strategy, you’re better able to set priorities and manage budgets. The Untamed team will help guide your decision-making, using data to reveal opportunities and ditch ineffective tactics. We can also help prevent mission creep, reinforcing priorities and goals when leadership pushes for a new, expensive video or bloated whitepaper.
For any outdoor brand looking to attract more organic (read: “free-of-charge”) visitors to its website, search engine optimization (SEO) is critical to successfully climbing in the search rankings and generating added traffic. And one of the top ways to increase the effectiveness of your brand’s on-page SEO efforts: having a strong content strategy in place that strategically leverages both evergreen and seasonal content.
As the landscape of outdoor recreation continues to evolve in the United States, so do the marketing strategies that most effectively connect with today’s outdoor enthusiasts. In this ever-changing environment, it’s still crucial for your brand to capture the essence of adventure and the spirit of the great outdoors in its marketing efforts. But to gain market leadership, staying ahead of the curve is imperative.
