When preparing for any outdoor expedition, having high-quality, proven gear is critical — and knowing which offerings are the best can go a long way toward success. At Untamed, we’ve put our gear to the test and we know it’s ready to summit the outdoor media planning and buying mountain ahead.
Capabilities that deliver results
Media Research
At Untamed, we use detailed research across multiple platforms to determine where your target audience is consuming the most content, allowing us to place your ads in a target-rich environment and minimize waste of ad dollars.
Media Planning
Our media team tailors our comprehensive media plans to best serve each individual client’s situation and goals. Further, Untamed’s custom-designed media plans employ digital media, paid social media, paid search and traditional media to achieve the most efficient, effective means to speak to and motivate each client’s audience.
Media Buying
All of our media is bought in-house, and our tenured media buyers know how to negotiate the best costs for our clients. From negotiating down price to getting the most added-value, our team is always working hard for our clients, ensuring there is minimal waste of advertising dollars, monitoring performance and making real-time optimizations.
Digital Media Tactics
The Untamed media department is digital-first, and it has extensive experience with buying and placing OTT, Video Pre-Roll, Digital Audio/Podcasts, and Native and Third Party Emails for clients of all verticals in the outdoor space.
Paid Social Media Tactics
The Untamed media team prides itself on being up to date with not only all paid social platforms, but how they can work at every area of consumer exposure, from initial awareness through to conversion. Platforms currently being utilized by the team include Meta, Pinterest, TikTok, Reddit, LinkedIn, X (Twitter), Snapchat, NextDoor, Etsy and more.
Traditional Media Tactics
Our media team can place traditional media across all tactics, budget dependent. These opportunities include TV/Cable, Radio, Print, Outdoor and Out Of Home, Display, Amazon, Walmart Marketplace, Instacart, Target Roundel, Google, Bing, YouTube and all emerging platforms.
Paid Media Optimization
The Untamed media team is in all paid media platforms daily. The team keeps track of pacing and optimizing by creative, audience, campaign type and tactic type, updating campaigns and providing feedback to account services on more efficient ways to spend their ad dollars.
Paid Media Reporting
The Untamed media team provides thoughtful weekly and monthly reporting on all campaigns, showing performance wins, optimizations made since previous reporting, best-performing creative and onsite metrics. That means our clients are always in the loop on performance.
Paid Search
Many marketers consider paid search, or Pay-Per-Click (PPC), to be among the most effective forms of digital advertising. Untamed can help your company launch a successful first PPC campaign, or by leveraging research and data, elevate the results of your existing ones.
Paid media is an important tool for outdoor brands because it amplifies organic reach, accelerates engagement, and turns interest into action.
Vexan Fishing, a family-owned manufacturer of top-performing fishing rods, lures and outdoor gear trusted by anglers, today announced that it has appointed TBA Outdoors as a marketing partner.
For outdoor companies seeking to maximize the ROI in their marketing efforts, paid search is a highly effective tactic that can bring big results quickly.
