The most seasoned outdoor adventurers know that navigating uncharted terrain requires understanding every twist and turn—and the same holds true in business. Our outdoor brand marketing consulting team pairs the compass and map that leads the way to brand success.
Capabilities that deliver results
SWOT Analysis
By outlining your outdoor brand’s strengths, weaknesses, opportunities and threats via a SWOT analysis, you can develop a better understanding and awareness of your business’s position in the marketplace — and use these valuable insights to guide your decisions and improve your standing vs. the competition moving forward.
Situation Analysis
By carefully assessing the internal and external factors that impact your outdoor brand and its potential for success — also known as performing a situational analysis — you can better inform the decision-making process when your company pursues any major new endeavor, such as a marketing campaign, business initiative or growth strategy.
Competitive Analysis
By regularly performing competitive analyses — in which you carefully examine your marketplace competitors, their tactics, their successes and failures, etc. — your outdoor brand can identify opportunities to fill gaps in the marketplace, launch timely promotions, adjust your sales strategies … and ultimately outmaneuver your biggest business rivals.
Target Audience Profiles
After collecting data about your consumers, using audience profiling to segment your current and potential future customers based on their characteristics, preferences and behaviors can help your outdoor brand create a more personalized experience for each group with optimized messaging — and move prospects farther along the path to purchase.
Challenge Identification
For your outdoor brand to successfully overcome its challenges in the marketplace, it must first have a firm grasp of just what those challenges are and what’s causing them. Untamed‘s challenge identification process can help you clearly pinpoint any hurdles to achievement, while outlining winning strategies for vanquishing them.
Marketing Strategy
Rarely do businesses reach the market heights they hope for without first putting a solid plan in place. And hinging upon critical elements such as your value proposition, target consumer profiles, key brand messaging and marketing mix, a well-thought-out marketing strategy serves as a road map to reaching your loftiest marketing objectives.
Tactical Development
Once a marketing strategy is in place — with business objectives clearly outlined and the tools that will be leveraged to accomplish them identified — developing a tactical marketing strategy can help your outdoor brand pinpoint and plan out the specific actions you’ll take and tactics you’ll employ to reach your overarching goals, step by step.
A strong brand strategy for outdoor gear can help companies stand out, build meaningful relationships and turn first-time buyers into lifelong advocates.
Building a successful outdoor brand marketing strategy requires a specialized approach designed to connect with outdoors enthusiasts and inspire them. In this article, we’ll explore proven strategies adventure brands can leverage to resonate with enthusiasts of field sports including hunting, fishing, boating and shooting — all while fostering brand loyalty and staying ahead of evolving industry trends. Whether you’re looking to refine your approach or start fresh, this guide will provide actionable insights for building a winning brand strategy for outdoor brands.
Driven by record numbers of Americans seeking to reconnect with nature and embrace an active lifestyle, the outdoor industry has experienced significant growth in recent years. And as a result, whether an outdoor brand’s offerings are built for hiking, camping, fishing, hunting or simply exploring the great outdoors, the market for outdoor products and experiences has become more competitive than ever.
